Fifty years after Jim Canova, along with two partners, started up a St. Louis electronics distribution firm known as Tech Electronics, the middle-market company’s Midwestern roots now appear to run as wide as they do deep.

“I think that businesses that last over time are able to change with the times. And — for us — this has really been about finding a new identity as a company,” explains Kurt Canova, Tech Electronics president and one of three Canova offspring who today populate the $45 million firm’s management.

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